Google seems to have made an update to their local search ranking factors, Where many local SEO expert and reporters are noticing major shifts in the local results.
Days after Google apologized for the Google Maps Google bomb racist results, it seems the local search results have drastically shifted. It is unclear if it is related to the Google Maps Google bomb algorithm update or something else.
We have tons of local SEOs reporting major shifts in the local results including Mike Blumenthal who said the, showing examples of how Google is having issues with showing your current location when searching. But it goes beyond that, it seems that even when the location is set properly, the local results displayed in the web search results are off.
Linda Bouquet in the Local Search Forums said there are now more national organic and less localized organic results showing up in the Google search results. She is noticing so many different changes recently that it is to the point of scary.
But Mozcast shows changes from the 15th and it seems, based on what i am seeing , the changed didn’t start until the 23rd or 24th of May, which was well after the 15th and shortly after Google’s apology.